In “Art of the Start” Guy Kawasaki again provides a simple set of actionable insights for launching anything. Distilled down to a core set of rules this book is applicable to businesses of all types. Highly recommended.

Between 2000 and 2008, across segments ranging from Ad Agencies and Media Buying to PR and Direct Marketing, one segment stood out in job growth: Marketing Consultants. The ranks of consultants swelled by over 50,000 while the rest dropped by about the same. Dan Pink’s “Free Agent Nation,” written in 2001, predicted this. 

Wikinomics helps make sense of “mass collaboration” and how it can be applied to business and marketing. It’s a pretty fast read—you’ve seen a lot of the examples already but probably not thought about them in this way. That makes for insights...on two levels.

Marketing to the Social Web is a great read for the marketer wanting to understand the protocol of marketing in a social context. It provides insights into why these protocols exist, and, offers tips and suggestons for how to apply what you’ll read about in your business.

“Got Game” is a must-read for any parent concerned about their kids’ game playing habits, and, their own retirement. The book portends many contemporary business realities, especially the relationship between of non-stop iteration (think “Web 2.0 application development") and pre-launch accuracy and precision (think “building a new factory").