Charlene and Josh, based on their work at Forrester Research, offer an insightful look into social media and the technologies that are transforming you customers from people who listen to you to people who instead listen to each other. The impact is of course significant.

I thought my inbox was fine: thousands of items, most read, managed by Google search. In reality I hated looking at it: it was crushing me. I read Chapter 4 and opened my inbox: 2,734 items. By noon I was below 500, and by 1pm I was down to 19 that needed attention before closing them. At 5:34pm today I reached zero. It’s incredible. Buy this book.

As a marketer, if you could ask your customers only one question, what question would you ask? Fred Reichheld makes the case that this question is “Would your customers recommend you?
Listen to Fred’s podcast at HearThis.com.

Whether interested in the surge of user-generated content as a marketer, or simply in what’s driving the multi-channel, multi-tasking behavior of contemporary consumers, this book provides a solid foundation for how to approach “what’s next.”

Another classic from Ben and Jackie. This book provides an easy-to-grasp progression from traditional to consumer-driven media as it applies to marketing. If nothing else, it will help you understand why so many people are turning to social spaces--in business and home life--to get the answers they need to inform purchase decisions.