Articles and Posts


Below is an index of the articles and posts that have been published by Digital Voodoo and Dave Evans.

Marketing, Minus the Interruption

Marketing's new reality is alignment with individuals: brands are looking seriously at media delivered to an individual, who then carries them to others similar in one or more specific attributes. What I'm talking about, of course, is social media. It's the practice of developing finely tuned, individualized content servings that are picked up and carried through -- rather than pushed down into -- social networks.
Published March 15, 2007
 
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Online Connectedness: JetBlue Gets It

Increasingly more consumers are using online social connectedness to effect positive change. Savvy, customer-oriented businesses recognize this and tap it as an extension of marketing programs. Look at JetBlue, post-Valentine's Day. It makes a great case study for how decisive action, visible accountability, and a definitive plan for correction can gain notice in a connected marketplace.
Published February 28, 2007
 
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Who’s the User in UGC?

My last column discussed the making of The Shins video. I received a number of comments from marketers using content created very informally, either by themselves or their customers. Some asked about user-generated content (UGC) that's produced by someone else, while others asked about making their own UGC with disclosure.
Published February 15, 2007
 
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User-Generated Content As a Marketing Medium

Consumer-generated content belongs in your marketing toolbox. This is how savvy marketers are using Millennials' connected nature (along with the occasional aging Boomer) to do real business. But wait, there's more.
Published January 31, 2007
 
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Agency of the Year: A Marketer’s Perspective

As the hoopla over the merits of the year's this and that settle down, I'm left wondering, 'Which agency really is Agency of the Year? 'More to the point, in a highly fragmented and networked social setting, what does Agency of the Year really mean? Isn't it by definition different things for different people?
Published January 31, 2007
 
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