Articles and Posts


Below is an index of the articles and posts that have been published by Digital Voodoo and Dave Evans.

Get what you paid by adding Social Media

Suppose your budget provided one of two choices for your next online campaign: double the number of impressions or add referral capability and tracking to the existing buy.Which would you choose?
Published August 18, 2007
 
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Why Wal-Mart Is Going Social Media

Bazaarvoice added WalMart.com to its roster of clients seeking tap the power of the collective. This came about as a result of the retailer simply asking, 'How did we do?Wal-Mart perhaps as part of its image resuscitation effort is turning to its online customers in a quantifiable open way to ask what they want. After all founder Sam Walton always said 'If you have questions go to the store. The customer has the answer.
Published August 18, 2007
 
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The Passive Mass Audience Has Left the Building

Think back. Way back. Applause still going, ears still ringing. Then you here it: 'Elvis has left the building. 'About the same time this rock legend left the stage for good, lots of households watched TV with little more than a remote. Not only is programming -- and information of all sorts -- now streamed, beamed, and screamed 24/7, as an audience we have a whole lot more control over the programming than we did years ago.
Published July 19, 2007
 
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Mash Up Your Marketing

Nineteen years ago, Austin, TX, advertising agency GSD&M brokered a deal that made history: it simultaneously convinced Southwest Airlines to repaint one of its planes, and sold SeaWorld on the idea of teaching Shamu to fly. The resulting media coverage drove one of most storied marketing partnerships of all time.The same concept applies to e-marketing.
Published June 20, 2007
 
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Disney Turns ‘Clockwork Orange’

Do you recall the scene from 'A Clockwork Orange' where Alex is being reprogrammed eyelids clamped open with lidlocks while being forced to watch video images? Evidently someone at Disney thought this was an innovative solution to the challenge of DVRs and ad skipping. Why does forcing viewers to watch an ad gives marketers and advertisers the shaft? Find out.
Published June 06, 2007
 
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