Articles and Posts


Below is an index of the articles and posts that have been published by Digital Voodoo and Dave Evans.

Revive Touch Points On- and Offline

I read somewhere recently that the term 'touch point 'is dead. A dated reference, fallen victim to, I suppose, some new marketing silver bullet. That's too bad, because touch-point analysis underlies the effective use of social media. And as we all know, social media is an increasingly important marketing channel.
Published October 25, 2007
 
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Facebook My Ride

Web 2.0, increasingly known as the social Web, has pushed questions such as, 'Are page views dead? 'and 'Is there a future for the home page? 'to the forefront of issues confronting online businesses.
Published October 25, 2007
 
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The Things People Talk About: How Not to Stand Out

As social media's importance grows, the talk value of each impression you make as a marketer grows along with it. Think of social media as the basic connectedness of consumers and the resultant media-like power they wield when acting in small groups.
Published September 27, 2007
 
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Social Media: The Key is Behavior

Is it just me, or is everyone seeing a significant shift in interest around social media? The term's been around for two or three years, and has been discussed at industry conferences earlier than that. Maybe we've reached the tipping point in social media as a marketing tool.
Published September 13, 2007
 
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Page Views vs. Time Spent: Balance Competing Metrics

When it comes to measurement, raw impressions still rule as the easiest to understand and track. Web 2.0 technologies are changing how marketers must engage with Web site visitors, and the default choice in metrics as well.
Published August 29, 2007
 
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