Articles and Posts

Below is an index of the articles and posts that have been published by Digital Voodoo and Dave Evans.

What Makes a Great Social Media Campaign?

Lessons from the 10 worst social media campaigns. Why they failed, and how they could have been the 'Ten Best. '(We'll OK, maybe 8 of the top 10...)
Published March 13, 2008
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Social Media Metrics

Metrics, as applied to social media, are rightly heating up, not that this is a new thing. Shaping the dialogue are the conversation's level and the insight of people whose opinions matter.
Published February 27, 2008
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Social Media: Made for a Recession

Tougher times favor highly-targeted media that can perform adequately at lower overall spend levels.
Published February 13, 2008
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Museum’s Featured Exhibit: Social Media Integration

What businesses can learn from the Brooklyn Museum's smart use of Twitter, Flickr, YouTube, and blogs.
Published January 30, 2008
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Making Social Media Work in 2008

Choices, choices choices. How an external partner network can help you get better results on the Social Web.
Published January 16, 2008
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