Articles and Posts

Below is an index of the articles and posts that have been published by Digital Voodoo and Dave Evans.

Marketing Pushback Hitting the Social Networks

There's a huge opportunity to do great marketing on the social Web. It starts with transparency and disclosure and with the recognition that participation and influence trump command and control. Four tips on how marketers can avoid treating the social Web as another forum for interruption.
Published May 21, 2008
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Thinking About the Social Web? Do Something!

Like working in a matrix organization, you need the people who can impact you -- but who don't report to you -- to help you.
Published May 07, 2008
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Billions and billions served.

How can marketers quantify the impact of social media efforts? I'll go over some of the easy entry points to measuring participation on the social Web and the metrics available now to guide you.
Published April 23, 2008
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The Invisible Back Channel

When an audience is ignored, revolts occur. How social media makes that happen even faster today.
Published April 10, 2008
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Would You Recommend Me?

A tool that helps marketers know when to engage product development, customer service, or other departments to bring about business changes that increase promoters or decrease detractors.
Published March 26, 2008
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