Articles and Posts

Below is an index of the articles and posts that have been published by Digital Voodoo and Dave Evans.

Four Tips to Put the Social Feedback Cycle to Work

How to link e-marketing programs to a company's internal disciplines, including human resources, operations, and product development.
Published July 30, 2008
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The Offline Connection to Online Marketing

As a marketer, how do you systematically ensure the retelling of favorable experiences? Consider touch-point analysis.
Published July 16, 2008
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Failing as a Brand Strategy

Twitter members have seen more than their share of 'Twitter is stressing out a bit right now... 'messages. Yet Twitter continues. What e-marketers can learn from Twitter's service outages. Meet the Fail Whale.
Published July 02, 2008
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Social Media: Business Objectives and Metrics

With social media's impact increasingly entering marketing conversations, it seems reasonable to talk about what you could be doing to influence it. For starters, check in with operations.
Published June 19, 2008
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Putting Social Commerce to Work

How marketers can put the customer's voice from word-of-mouth conversations to work.
Published June 06, 2008
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