Articles and Posts

Below is an index of the articles and posts that have been published by Digital Voodoo and Dave Evans.

Social Media: Why Measurement Is Key

E-marketing measurement platforms and methods can help tune your online campaigns. But what about consumer-generated content that influences potential purchases? Here is a look at the free and paid tools to create a baseline to measure and monitor your business on the social Web.
Published December 10, 2008
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Into the Pits: Time for an E-Marketing Tune-Up

As we head into the holidays, now is a great time to ensure your campaigns work the way they are supposed to and to bring good cheer in the process. Consider these approaches to measure, evaluate, and tune your Web site.
Published December 05, 2008
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Participating in the Visible Backchannel

Twitter is a channel that can provide valuable, actionable insight. Just ask this Starbucks evangelist.
Published November 19, 2008
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Where To Get A Social Media Education

As e-marketing evolves, it's increasingly being pushed toward social applications and the social Web. This is new ground for a lot of us. Here are some easy ways to get into social media faster than you thought possible and to make face-to-face connections.
Published November 05, 2008
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Increasing Digital Performance

Downturn or not, take a look at your digital channels from the combined perspective of marketing, operations, and measurement. As consumers increasingly share information about what really works versus what simply promises to work, the emerging digital channels are defining the next round of brand winners.
Published October 22, 2008
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