Articles and Posts

Below is an index of the articles and posts that have been published by Digital Voodoo and Dave Evans.

Making Quantitative Sense of the Social Web

Combine tactical measures and conversational data to devise a way to determine the return on social media investments.
Published June 11, 2009
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Get Started With Social Media

Some of the most exciting -- and challenging -- aspects of social media come when you actually put it to work. In that spirit, here are three things you can do today to kick-start your social media program.
Published May 27, 2009
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Gap Widens Between Consumers and Marketers

To succeed at social media marketing, a business must build trust and operate in alignment with its customers' interests rather than self-interest.
Published May 13, 2009
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Marketing: Redefining What It Mean

Redefine what marketing means within your organization and move your brand forward, faster than you ever thought possible.
Published April 30, 2009
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Marketing and Operations Take Another Step Closer

Bob Pearson's move from Dell to the Blog Council brings attention to the fusion of marketing and operations driven by the Social Web: Here's how you can put this to use.
Published April 15, 2009
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