Articles and Posts


Below is an index of the articles and posts that have been published by Digital Voodoo and Dave Evans.

Up-and-Coming E-Marketing Channels

Last week, the 'eCommerce RSS Radio Show 'asked me to talk about new online channels available to marketers: podcasts, RSS based communications, and the offshoots of the consumer self-reliance trends, such as CGM (consumer generated media).That got me thinking about the fundamental shifts in how savvy marketers are approaching e-marketing through these new channels.
Published March 15, 2006
 
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Relevant to the Game, Not the Gamer

If ads in a game environment aren't relevant to the game, they're effectively invisible. Read more about the differences in advergaming placement versus standard online media in this ClickZ column.
Published March 02, 2006
 
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Have you been plogged?

On Monday, I made one of my frequent visits to Amazon.com. On this particular day, however, I got plogged.
Published February 16, 2006
 
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My $150 Billion Economic Stimulus Package

What if marketers cut ad budgets by 50 percent and lowered the price of their products in return? Maybe we'd actually buy more! Wouldn't that $200 household savings be kind of like the check we all got from the government intended to stimulate the economy?
Published February 01, 2006
 
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Word of Mouth: Coming to a Marketplace Near You

Marketers are seeking new ways to reach increasingly harder-to-reach consumers while those consumers, including business consumers, are seeking new ways to exert control over their personal information flows. Word of mouth feels attractive, whether offered in person, online, or otherwise, because it promises to bridges the gap between people who know something and people interested in learning more. And the time to act is here.
Published January 18, 2006
 
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