1/18/2006

Marketers are seeking new ways to reach increasingly harder-to-reach consumers while those consumers, including business consumers, are seeking new ways to exert control over their personal information flows. Word of mouth feels attractive, whether offered in person, online, or otherwise, because it promises to bridges the gap between people who know something and people interested in learning more. And the time to act is here.

http://www.clickz.com/experts/brand/emkt_strat/article.php/3577991