1/4/2006
Word of mouth is a primary component of “Advertising 2.0,” to borrow from the Web 2.0 framework. The 2.0 framework offers a mental model for marketers. Today, I’ll describe how Advertising 2.0 is participative, scalable, and remixable, and is built on collective intelligence. I’ll also define genuine word of mouth and portend its increasing role in marketing. This at least partially explains its sudden presence in consumer conversations, marketing plans, and columns such as this one. Everybody’s talking about it.
Article continues here:http://www.clickz.com/experts/brand/emkt_strat/article.php/3574721
Posted on Wednesday, January 04, 2006 at 01:11 PM.