04-09-2008
When an audience is ignored, revolts occur. How social media makes that happen even faster today.
Article continues here:http://www.clickz.com/showPage.html?page=3629042
Posted on Wednesday, April 09, 2008 at 07:53 PM.
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03-25-2008
A tool that helps marketers know when to engage product development, customer service, or other departments to bring about business changes that increase promoters or decrease detractors.
Article continues here:http://www.clickz.com/showPage.html?page=3628855
Posted on Tuesday, March 25, 2008 at 11:07 PM.
03-12-2008
Lessons from the 10 worst social media campaigns. Why they failed, and how they could have been the “Ten Best.” (We’ll OK, maybe 8 of the top 10...)
Article continues here:http://www.clickz.com/showPage.html?page=3628705
Posted on Wednesday, March 12, 2008 at 08:44 PM.