ClickZ Publications
I publish a bi-weekly column on emarketing at ClickZ. Here you'll find a complete index of these articles. Click to subscribe to this series: RSS 2.0 Atom
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10/11/2006
Speaking to the Association of National Advertisers (ANA), P&G CEO A.G. Lafley suggested those responsible for marketing and promotion “let go” and instead take a note from consumers. Most interesting is who said this, and the impact it’s likely to have.
Article continues here:http://www.clickz.com/showPage.html?page=3623642
Posted on Thursday, October 12, 2006 at 08:09 AM.
9/27/2006
Three things caught my attention last week: a “Buzz Marketing” post about click fraud, an “Ad Age” article about Yahoo’s sense of slowing online ad sales, and my own experience buying a song on Napster. What struck me was these three seemingly disconnected experiences are actually manifestations of the same thing: contemporary marketing and the various ways it’s practiced.
Article continues here:http://www.clickz.com/showPage.html?page=3623523
Posted on Wednesday, September 27, 2006 at 07:23 AM.
09/13/2006
There are dozens of high-quality partners with real case studies and real results across a range of media. They should be in your Rolodex. Are they? You can’t integrate if there’s only one element in the campaign.
Article continues here:http://www.clickz.com/showPage.html?page=3623392
Posted on Wednesday, September 13, 2006 at 10:33 AM.