ClickZ Publications
I publish a bi-weekly column on emarketing at ClickZ. Here you'll find a complete index of these articles. Click to subscribe to this series: RSS 2.0 Atom
Featured Events
From Engagement to Measurement.
Customer Community Discussion.
Interviews
The Marketing Spot, an interview by Social Media Consultant Jay Ehret.
The Struggling Entrepreneur, an interview by business consultant Fred Castaneda.
Social Media Marketing, an interview by PR/Social Media Consultant, Alan Weinkrantz.
Social Media Metrics, by Tom Parish, Talking Portraits TV, on Blip.tv.
Social Media Marketing
Let's Connect
Podcast: HearThis.com
Column: ClickZ
Dave, Jen, and Broch
FriendFeed
512-266-9288 v
512-233-5735 f
13809 B Panorama Dr
Austin, TX 78732
03-12-2008
Lessons from the 10 worst social media campaigns. Why they failed, and how they could have been the “Ten Best.” (We’ll OK, maybe 8 of the top 10...)
Article continues here:http://www.clickz.com/showPage.html?page=3628705
Posted on Wednesday, March 12, 2008 at 08:44 PM.
02-27-2008
Metrics, as applied to social media, are rightly heating up, not that this is a new thing. Shaping the dialogue are the conversation’s level and the insight of people whose opinions matter.
Article continues here:http://www.clickz.com/showPage.html?page=3628547
Posted on Wednesday, February 27, 2008 at 12:13 AM.
02-12-2008
Tougher times favor highly-targeted media that can perform adequately at lower overall spend levels.
Article continues here:http://www.clickz.com/showPage.html?page=3628417
Posted on Wednesday, February 13, 2008 at 10:51 AM.