ClickZ Publications
I publish a bi-weekly column on emarketing at ClickZ. Here you'll find a complete index of these articles. Click to subscribe to this series: RSS 2.0 Atom
Featured Events
From Engagement to Measurement.
Customer Community Discussion.
Interviews
The Marketing Spot, an interview by Social Media Consultant Jay Ehret.
The Struggling Entrepreneur, an interview by business consultant Fred Castaneda.
Social Media Marketing, an interview by PR/Social Media Consultant, Alan Weinkrantz.
Social Media Metrics, by Tom Parish, Talking Portraits TV, on Blip.tv.
Social Media Marketing
Let's Connect
Podcast: HearThis.com
Column: ClickZ
Dave, Jen, and Broch
FriendFeed
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04-23-2008
How can marketers quantify the impact of social media efforts? I’ll go over some of the easy entry points to measuring participation on the social Web and the metrics available now to guide you.
http://www.clickz.com/showPage.html?page=3629235
Posted on Wednesday, April 23, 2008 at 06:35 AM.
04-09-2008
When an audience is ignored, revolts occur. How social media makes that happen even faster today.
Article continues here:http://www.clickz.com/showPage.html?page=3629042
Posted on Wednesday, April 09, 2008 at 07:53 PM.
03-25-2008
A tool that helps marketers know when to engage product development, customer service, or other departments to bring about business changes that increase promoters or decrease detractors.
Article continues here:http://www.clickz.com/showPage.html?page=3628855
Posted on Tuesday, March 25, 2008 at 11:07 PM.