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Listen (If You Wanna Know a Secret)

08-13-2008

As communication becomes increasingly global, ignoring the Social Web as a marketer becomes increasingly hazardous.

Article continues here:

http://www.clickz.com/showPage.html?page=3630491

Four Tips to Put the Social Feedback Cycle to Work

07-30-20

How to link e-marketing programs to a company’s internal disciplines, including human resources, operations, and product development.

Article continues here:

http://www.clickz.com/showPage.html?page=3630369

The Offline Connection to Online Marketing

07-16-2008

As a marketer, how do you systematically ensure the retelling of favorable experiences? Consider touch-point analysis.

Article continues here:

http://www.clickz.com/showPage.html?page=3630218