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3/29/2006
Recently, I watched SPEED TV’s coverage of “12 Hours at Sebring.” During this American Le Mans (ALMS) Series race, Tom O’Toole, SVP of strategy and systems at Global Hyatt was interviewed. He was asked why Hyatt signed on as a sponsor of Porsche’s ALMS program.
O’Toole answered: “Motorsports is the new golf.”
Article continues here:http://www.clickz.com/experts/brand/emkt_strat/article.php/3594631
Posted on Wednesday, March 29, 2006 at 12:05 AM.