ClickZ Publications
I publish a bi-weekly column on emarketing at ClickZ. Here you'll find a complete index of these articles. Click to subscribe to this series: RSS 2.0 Atom
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10/11/2006
Speaking to the Association of National Advertisers (ANA), P&G CEO A.G. Lafley suggested those responsible for marketing and promotion “let go” and instead take a note from consumers. Most interesting is who said this, and the impact it’s likely to have.
Article continues here:http://www.clickz.com/showPage.html?page=3623642
Posted on Thursday, October 12, 2006 at 08:09 AM.