ClickZ Publications
I publish a bi-weekly column on emarketing at ClickZ. Here you'll find a complete index of these articles. Click to subscribe to this series: RSS 2.0 Atom
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8/30/2006
Interactive has become the central element of many overall campaigns. Consumers, from boomers to the youngest of the millennials, increasingly choose to connect electronically to the social and physical worlds around them. As a result, interactive often emerges as the hub of a marketing platform.
Article continues here:http://www.clickz.com/showPage.html?page=3623282
Posted on Wednesday, August 30, 2006 at 01:21 PM.