12/21/2005

Together, the Internet and digital media as a global platform have democratized information. Consumers have access to a wide range of viewpoints along with a forum for directly expressing their perception of a brand based on actual experience. If consumers take the time to do this for sharing that experience with others, TV advertising decreases in importance as a source of trusted information. 

http://www.clickz.com/experts/brand/emkt_strat/article.php/3571931