ClickZ Publications
I publish a bi-weekly column on emarketing at ClickZ. Here you'll find a complete index of these articles. Click to subscribe to this series: RSS 2.0 Atom
Welcome to Digital Voodoo.
I publish a bi-weekly column on emarketing at ClickZ. Here you'll find a complete index of these articles. Click to subscribe to this series: RSS 2.0 Atom
8/15/2006
A recent McKinsey study on TV’s effectiveness caught my eye. According to the study, TV’s effectiveness will be significantly less going forward than it is today. The real issue is how quickly that could happen.
http://www.clickz.com/showPage.html?page=3623169
Posted on Wednesday, August 30, 2006 at 01:18 PM.