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Lithium Webinar: Successful Customer Communities,
From Engagement to Measurement.
 
Customer Community Discussion.

Interviews

Interruptus Vulgaris, on Dishy Mix, an interview by Personal Life Media founder and CEO, as well as my colleague and personal friend Susan Bratton.
 
The Marketing Spot, an interview by Social Media Consultant Jay Ehret.
 
The Struggling Entrepreneur, an interview by business consultant Fred Castaneda.
 
Social Media Marketing, an interview by PR/Social Media Consultant, Alan Weinkrantz.
 
Social Media Metrics, by Tom Parish, Talking Portraits TV, on Blip.tv.

Social Media Marketing

Featuring 55 practical, hands-on exercises my book walks you through a step-by-step process that results in an effective social media plan built by you, for your organization.

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Blog: ReadThis.com
Podcast: HearThis.com
Column: ClickZ
 
Dave, Jen, and Broch
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ClickZ Publications

I publish a bi-weekly column on emarketing at ClickZ. Here you'll find a complete index of these articles.    Click to subscribe to this series: RSS 2.0  Atom

Collaborative Online Advertising

4/12/2006

Looking for a way to tap the potential of MySpace as a marketer? I’ve been playing with Ning, a Lego-like social app constructor, over the past few weeks. What if consumers were given a Ning-like platform through which they could remix creative components and build there own online ads for mainstream products and services? They could carry this consumer-generated content into social networks like MySpace, effectivley giving your brand a genuine, athentic presence in these important social hang-outs.

Article continues here:

http://www.clickz.com/experts/brand/emkt_strat/article.php/3598161