ClickZ Publications
I publish a bi-weekly column on emarketing at ClickZ. Here you'll find a complete index of these articles. Click to subscribe to this series: RSS 2.0 Atom
Welcome to Digital Voodoo.
I publish a bi-weekly column on emarketing at ClickZ. Here you'll find a complete index of these articles. Click to subscribe to this series: RSS 2.0 Atom
4/26/2006
Philips, the Dutch electronics firm, has pioneered a lot more digital technology that we take for granted than you may think. It recently filed a patent application relating to control over ad skipping. Predictably, it’s the source of considerable discussion. I think Philips has it right. TV programmers ought to be able to force viewers to watch commercials.
http://www.clickz.com/experts/brand/emkt_strat/article.php/3601411
Posted on Wednesday, April 26, 2006 at 12:02 PM.