ClickZ Publications
I publish a bi-weekly column on emarketing at ClickZ. Here you'll find a complete index of these articles. Click to subscribe to this series: RSS 2.0 Atom
Featured Events
I'll be part of two panels at SES San Jose 2009 on August 12. The first is "Black Hat vs. White Hat" as applied to social media and search. The second, "Managing Conversations," is all about realizing the talk you want. Join us there!
Recent Events
June 20th through June 26th in Dehli, Bangalore and Mumbai in conjunction with 20:20 Media I presented a series of three full-day workshops on social media as it applies to business.
Interviews
TopRank Blog, an interview by Lee Odden featuring Dave Evans.
Social Media: Effective Measurement
Society for Word of Mouth Co-founder Ben McConnell interviews Dave Evans about measuring social media.
Create a Winning Social Media Strategy For Your Brand, an interview by Personal Branding Blog founder Dan Schawbel.
Interruptus Vulgaris, on Dishy Mix, an interview by Personal Life Media founder and CEO, as well as my colleague and personal friend Susan Bratton.
Social Media Marketing
The Marketers Dilema
Let's Connect
Podcast: HearThis.com
Column: ClickZ
Dave, Jen, and Broch
FriendFeed
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4/26/2006
Philips, the Dutch electronics firm, has pioneered a lot more digital technology that we take for granted than you may think. It recently filed a patent application relating to control over ad skipping. Predictably, it’s the source of considerable discussion. I think Philips has it right. TV programmers ought to be able to force viewers to watch commercials.
http://www.clickz.com/experts/brand/emkt_strat/article.php/3601411
Posted on Wednesday, April 26, 2006 at 12:02 PM.
4/12/2006
Looking for a way to tap the potential of MySpace as a marketer? I’ve been playing with Ning, a Lego-like social app constructor, over the past few weeks. What if consumers were given a Ning-like platform through which they could remix creative components and build there own online ads for mainstream products and services? They could carry this consumer-generated content into social networks like MySpace, effectivley giving your brand a genuine, athentic presence in these important social hang-outs.
Article continues here:http://www.clickz.com/experts/brand/emkt_strat/article.php/3598161
Posted on Wednesday, April 12, 2006 at 01:17 PM.
4/1/2006
Whether you run a small, part-time business out of your home or are part of a multinational corporation, tapping into the power of the Internet can help generate sales. It can also backfire, if you don’t respect Internet conventions and human decency.
Article continues here:http://www.infotoday.com/linkup/lud040106-goldsborough.shtml
Posted on Saturday, April 01, 2006 at 01:17 PM.