ClickZ Publications
I publish a bi-weekly column on emarketing at ClickZ. Here you'll find a complete index of these articles. Click to subscribe to this series: RSS 2.0 Atom
Featured Events
Sponsored by ClickZ. This is a one-hour webcast: Conversational Marketing: How to Develop a Successful Social Media Strategy. Monday, December 15, 2008, 3:00 PM EST/12:00 PM PST.
Customer Communities.
Join the ongoing discussion from the Lithium-sponsored webinar: Successful Customer Communities,
From Engagement to Measurement.
Interviews
Interruptus Vulgaris, on Dishy Mix, an interview by Personal Life Media founder and CEO, as well as my colleague and personal friend Susan Bratton.
The Marketing Spot, an interview by Social Media Consultant Jay Ehret.
The Struggling Entrepreneur, an interview by business consultant Fred Castaneda.
Social Media Marketing, an interview by PR/Social Media Consultant, Alan Weinkrantz.
Social Media Metrics, by Tom Parish, Talking Portraits TV, on Blip.tv.
Social Media Marketing
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Column: ClickZ
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3/1/2006
If ads in a game environment aren’t relevant to the game, they’re effectively invisible. Read more about the differences in advergaming placement versus standard online media in this ClickZ column.
Article continues here:http://www.clickz.com/experts/brand/emkt_strat/article.php/3588141
Posted on Wednesday, March 01, 2006 at 05:57 PM.
2/15/2006
On Monday, I made one of my frequent visits to Amazon.com. On this particular day, however, I got plogged.
Article continues here:http://www.clickz.com/experts/brand/emkt_strat/article.php/3584766
Posted on Wednesday, February 15, 2006 at 08:27 PM.
2/1/2006
What if marketers cut ad budgets by 50 percent and lowered the price of their products in return? Maybe we’d actually buy more! Wouldn’t that $200 household savings be kind of like the check we all got from the government intended to stimulate the economy?
Article continues here:http://www.clickz.com/experts/brand/emkt_strat/article.php/3581581
Posted on Wednesday, February 01, 2006 at 12:20 PM.