ClickZ Publications
I publish a bi-weekly column on emarketing at ClickZ. Here you'll find a complete index of these articles. Click to subscribe to this series: RSS 2.0 Atom
Featured Events
Sponsored by ClickZ. This is a one-hour webcast: Conversational Marketing: How to Develop a Successful Social Media Strategy. Monday, December 15, 2008, 3:00 PM EST/12:00 PM PST.
Customer Communities.
Join the ongoing discussion from the Lithium-sponsored webinar: Successful Customer Communities,
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Interviews
Interruptus Vulgaris, on Dishy Mix, an interview by Personal Life Media founder and CEO, as well as my colleague and personal friend Susan Bratton.
The Marketing Spot, an interview by Social Media Consultant Jay Ehret.
The Struggling Entrepreneur, an interview by business consultant Fred Castaneda.
Social Media Marketing, an interview by PR/Social Media Consultant, Alan Weinkrantz.
Social Media Metrics, by Tom Parish, Talking Portraits TV, on Blip.tv.
Social Media Marketing
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Dave, Jen, and Broch
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3/29/2006
Recently, I watched SPEED TV’s coverage of “12 Hours at Sebring.” During this American Le Mans (ALMS) Series race, Tom O’Toole, SVP of strategy and systems at Global Hyatt was interviewed. He was asked why Hyatt signed on as a sponsor of Porsche’s ALMS program.
O’Toole answered: “Motorsports is the new golf.”
Article continues here:http://www.clickz.com/experts/brand/emkt_strat/article.php/3594631
Posted on Wednesday, March 29, 2006 at 12:05 AM.
3/15/2006
Last week, the “eCommerce RSS Radio Show” asked me to talk about new online channels available to marketers: podcasts, RSS based communications, and the offshoots of the consumer self-reliance trends, such as CGM (consumer generated media).
That got me thinking about the fundamental shifts in how savvy marketers are approaching e-marketing through these new channels.
Article continues here:http://www.clickz.com/experts/brand/emkt_strat/article.php/3591216
Posted on Wednesday, March 15, 2006 at 08:49 AM.
3/8/2006
Interviewed by WSRadio host RSS Ray, Dave Evans talks about social media and why it’s gaining favor with savvy marketers around the world.
Posted on Wednesday, March 08, 2006 at 11:05 AM.