3/29/2006

Recently, I watched SPEED TV’s coverage of “12 Hours at Sebring.” During this American Le Mans (ALMS) Series race, Tom O’Toole, SVP of strategy and systems at Global Hyatt was interviewed. He was asked why Hyatt signed on as a sponsor of Porsche’s ALMS program.

O’Toole answered: “Motorsports is the new golf.”

http://www.clickz.com/experts/brand/emkt_strat/article.php/3594631

3/15/2006

Last week, the “eCommerce RSS Radio Show” asked me to talk about new online channels available to marketers: podcasts, RSS based communications, and the offshoots of the consumer self-reliance trends, such as CGM (consumer generated media).

That got me thinking about the fundamental shifts in how savvy marketers are approaching e-marketing through these new channels.

http://www.clickz.com/experts/brand/emkt_strat/article.php/3591216

3/8/2006

Interviewed by WSRadio host RSS Ray, Dave Evans talks about social media and why it’s gaining favor with savvy marketers around the world.