4/26/2006

Philips, the Dutch electronics firm, has pioneered a lot more digital technology that we take for granted than you may think. It recently filed a patent application relating to control over ad skipping. Predictably, it’s the source of considerable discussion. I think Philips has it right. TV programmers ought to be able to force viewers to watch commercials.

http://www.clickz.com/experts/brand/emkt_strat/article.php/3601411

4/12/2006

Looking for a way to tap the potential of MySpace as a marketer? I’ve been playing with Ning, a Lego-like social app constructor, over the past few weeks. What if consumers were given a Ning-like platform through which they could remix creative components and build there own online ads for mainstream products and services? They could carry this consumer-generated content into social networks like MySpace, effectivley giving your brand a genuine, athentic presence in these important social hang-outs.

http://www.clickz.com/experts/brand/emkt_strat/article.php/3598161

4/1/2006

Whether you run a small, part-time business out of your home or are part of a multinational corporation, tapping into the power of the Internet can help generate sales. It can also backfire, if you don’t respect Internet conventions and human decency.

http://www.infotoday.com/linkup/lud040106-goldsborough.shtml