ClickZ Publications
I publish a bi-weekly column on emarketing at ClickZ. Here you'll find a complete index of these articles. Click to subscribe to this series: RSS 2.0 Atom
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The Struggling Entrepreneur, an interview by business consultant Fred Castaneda.
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8/30/2006
Interactive has become the central element of many overall campaigns. Consumers, from boomers to the youngest of the millennials, increasingly choose to connect electronically to the social and physical worlds around them. As a result, interactive often emerges as the hub of a marketing platform.
Article continues here:http://www.clickz.com/showPage.html?page=3623282
Posted on Wednesday, August 30, 2006 at 01:21 PM.
8/15/2006
A recent McKinsey study on TV’s effectiveness caught my eye. According to the study, TV’s effectiveness will be significantly less going forward than it is today. The real issue is how quickly that could happen.
http://www.clickz.com/showPage.html?page=3623169
Posted on Wednesday, August 30, 2006 at 01:18 PM.
8/1/06
Effective e-marketing is about the great things that happen when solid efforts connect with and drive an actual personal experience.
Article continues here:http://www.clickz.com/showPage.html?page=3623024
Posted on Wednesday, August 02, 2006 at 12:16 PM.