ClickZ Publications
I publish a bi-weekly column on emarketing at ClickZ. Here you'll find a complete index of these articles. Click to subscribe to this series: RSS 2.0 Atom
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9/27/2006
Three things caught my attention last week: a “Buzz Marketing” post about click fraud, an “Ad Age” article about Yahoo’s sense of slowing online ad sales, and my own experience buying a song on Napster. What struck me was these three seemingly disconnected experiences are actually manifestations of the same thing: contemporary marketing and the various ways it’s practiced.
Article continues here:http://www.clickz.com/showPage.html?page=3623523
Posted on Wednesday, September 27, 2006 at 07:23 AM.
09/13/2006
There are dozens of high-quality partners with real case studies and real results across a range of media. They should be in your Rolodex. Are they? You can’t integrate if there’s only one element in the campaign.
Article continues here:http://www.clickz.com/showPage.html?page=3623392
Posted on Wednesday, September 13, 2006 at 10:33 AM.
8/30/2006
Interactive has become the central element of many overall campaigns. Consumers, from boomers to the youngest of the millennials, increasingly choose to connect electronically to the social and physical worlds around them. As a result, interactive often emerges as the hub of a marketing platform.
Article continues here:http://www.clickz.com/showPage.html?page=3623282
Posted on Wednesday, August 30, 2006 at 01:21 PM.