ClickZ Publications
I publish a bi-weekly column on emarketing at ClickZ. Here you'll find a complete index of these articles. Click to subscribe to this series: RSS 2.0 Atom
Featured Events
Sponsored by ClickZ. This is a one-hour webcast: Conversational Marketing: How to Develop a Successful Social Media Strategy. Monday, December 15, 2008, 3:00 PM EST/12:00 PM PST.
Customer Communities.
Join the ongoing discussion from the Lithium-sponsored webinar: Successful Customer Communities,
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Interviews
Interruptus Vulgaris, on Dishy Mix, an interview by Personal Life Media founder and CEO, as well as my colleague and personal friend Susan Bratton.
The Marketing Spot, an interview by Social Media Consultant Jay Ehret.
The Struggling Entrepreneur, an interview by business consultant Fred Castaneda.
Social Media Marketing, an interview by PR/Social Media Consultant, Alan Weinkrantz.
Social Media Metrics, by Tom Parish, Talking Portraits TV, on Blip.tv.
Social Media Marketing
Let's Connect
Podcast: HearThis.com
Column: ClickZ
Dave, Jen, and Broch
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03/14/2007
Marketing’s new reality is alignment with individuals: brands are looking seriously at media delivered to an individual, who then carries them to others similar in one or more specific attributes. What I’m talking about, of course, is social media. It’s the practice of developing finely tuned, individualized content servings that are picked up and carried through—rather than pushed down into—social networks.
Article continues here:http://www.clickz.com/showPage.html?page=3625222
Posted on Wednesday, March 14, 2007 at 06:53 PM.
02/28/2007
Increasingly more consumers are using online social connectedness to effect positive change. Savvy, customer-oriented businesses recognize this and tap it as an extension of marketing programs. Look at JetBlue, post-Valentine’s Day. It makes a great case study for how decisive action, visible accountability, and a definitive plan for correction can gain notice in a connected marketplace.
Article continues here:http://www.clickz.com/showPage.html?page=3625106
Posted on Wednesday, February 28, 2007 at 09:52 AM.
02/14/2007
My last column discussed the making of The Shins video. I received a number of comments from marketers using content created very informally, either by themselves or their customers. Some asked about user-generated content (UGC) that’s produced by someone else, while others asked about making their own UGC with disclosure.
Article continues here:http://www.clickz.com/showPage.html?page=3624968
Posted on Wednesday, February 14, 2007 at 05:12 PM.