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05-21-2008
There’s a huge opportunity to do great marketing on the social Web. It starts with transparency and disclosure and with the recognition that participation and influence trump command and control. Four tips on how marketers can avoid treating the social Web as another forum for interruption.
Article continues here:http://www.clickz.com/showPage.html?page=3629566
Posted on Wednesday, May 21, 2008 at 08:59 AM.
05-07-2008
Like working in a matrix organization, you need the people who can impact you—but who don’t report to you—to help you.
Article continues here:http://www.clickz.com/showPage.html?page=3629377
Posted on Wednesday, May 07, 2008 at 03:23 PM.
04-23-2008
How can marketers quantify the impact of social media efforts? I’ll go over some of the easy entry points to measuring participation on the social Web and the metrics available now to guide you.
http://www.clickz.com/showPage.html?page=3629235
Posted on Wednesday, April 23, 2008 at 06:35 AM.