ClickZ Publications
I publish a bi-weekly column on emarketing at ClickZ. Here you'll find a complete index of these articles. Click to subscribe to this series: RSS 2.0 Atom
Featured Events
From Engagement to Measurement.
Customer Community Discussion.
Interviews
The Marketing Spot, an interview by Social Media Consultant Jay Ehret.
The Struggling Entrepreneur, an interview by business consultant Fred Castaneda.
Social Media Marketing, an interview by PR/Social Media Consultant, Alan Weinkrantz.
Social Media Metrics, by Tom Parish, Talking Portraits TV, on Blip.tv.
Social Media Marketing
Let's Connect
Podcast: HearThis.com
Column: ClickZ
Dave, Jen, and Broch
FriendFeed
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04-09-2008
When an audience is ignored, revolts occur. How social media makes that happen even faster today.
Article continues here:http://www.clickz.com/showPage.html?page=3629042
Posted on Wednesday, April 09, 2008 at 07:53 PM.
03-25-2008
A tool that helps marketers know when to engage product development, customer service, or other departments to bring about business changes that increase promoters or decrease detractors.
Article continues here:http://www.clickz.com/showPage.html?page=3628855
Posted on Tuesday, March 25, 2008 at 11:07 PM.
03-12-2008
Lessons from the 10 worst social media campaigns. Why they failed, and how they could have been the “Ten Best.” (We’ll OK, maybe 8 of the top 10...)
Article continues here:http://www.clickz.com/showPage.html?page=3628705
Posted on Wednesday, March 12, 2008 at 08:44 PM.