05-07-2008

Like working in a matrix organization, you need the people who can impact you—but who don’t report to you—to help you.

http://www.clickz.com/showPage.html?page=3629377

04-23-2008

How can marketers quantify the impact of social media efforts? I’ll go over some of the easy entry points to measuring participation on the social Web and the metrics available now to guide you.

http://www.clickz.com/showPage.html?page=3629235

04-09-2008

When an audience is ignored, revolts occur. How social media makes that happen even faster today.

http://www.clickz.com/showPage.html?page=3629042